Put a pin in it!

Culture is part of the brand

Internal materials should not be an afterthought. Carrying the business philosophy and design aesthetic all the way through an organization builds culture, and it gives people a boost in pride.

To that end, Cyberscout asked me to come up with a series of badges that could be awarded to employees for their achievements. At the time, Cyberscout's logo had a prominent pin, so it made perfect sense to carry that through as a design motif in each badge. Here is the result.