Portfolio

Sometimes we find ourselves surrounded by scattered resources and inconsistency reigns supreme. Distributed development teams and siloed projects under a unified platform and a single tech stack led to a brand with multiple personalities and widely inconsistent user experience. Often the root of the problem is internal, starting with the guidance of what pages should look like, and a set of resources, components and tokens that ease the burden of reinventing a wheel. 

A site dashboard has to be to-the-point and effective at conveying information. This tolling data site needed a rework to provide the comparative benefits and KPIs that users needed at a glance, as well as adding new features to report on the benefits my client had done for them.

Safety and regulatory alerts are required for drivers in some industries. When a first attempt at providing an app to do this fell flat in the face of competition, I was tasked with modernizing and adding new features to a mobile app. This project spanned everything from gap analysis through ideation to native iOS and Android apps that could work in numerous adverse conditions with clarity. 

In 2020, it was time to change the tone and look at Cyberscout. They needed to stand out with simple clarity, in a tightening crowd of competitors. Competitors tended toward blue tones, and traditional 'safe' looks, driven home with a 'scaring is caring' approach to marketing. 

Having consistency across a company's products is essential to building a brand. With multiple systems and disparate looks, we found it necessary to consolidate SaaS products to fit a new rebrand. The challenge is that some products have nuances that work in marketing materials but not in the actual product. So, we worked with a contract company to simplify. With a new design system serving as the single source of truth, we were able to improve the programmers' lives in bringing to market a new iteration of the product.

Before:

It is said that a logo is the most quarter inch in business. It needs to convey identity in a heartbeat, and function successfully in numerous scenarios. Is it legible when tiny? Does it work on projection. Is there a greyscale version. Do you have a logo mark? It's never as simple just making a company's name look nice. 

For seven years I was the Art director of Latino Perspectives magazine, where I created or directed the creation of nearly every magazine, cover-to-cover. Speaking of covers, here are a few samples of my work.

Every one of its six years, the Privacy Xchange forum required an updated look to keep things fresh. For the last three years of its run, I took over the redesign and updates--alongside producing event graphics and powerpoint presentations for the actual event.

If there were one talent that is part of my fabric, it would be as an illustrator and painter. I have produced several magazine illustrations, and I am an accomplished fine artist with several art shows under my belt. I would jump at any opportunity to do an illustration work for your needs!

Internal materials should not be an afterthought. It is important for the culture of an organization to keep the business philosophy and design aesthetic throughout. It makes for a boost in pride. Too that end, Cyberscout asked me to come up with a series of badges that could be awarded to employees for achievements. At the time, Cyberscout's logo had a prominent pin. It made perfect sense to carry that through as a design motif in each of the badges. Here is the result